Grove Life | Winter 2021

Valerie’s Vision By Valerie Roca G lorious are the days when you wake up in the morning and the sun is shining with a cool breeze, and the rich aroma of morning brew fills the home. That restorative, yet invigorating feeling brought on by the excitement of the new year, and propelled by the beautiful South Florida winter days, is what I hope we all carry with us well into the new year.

There is no doubt that 2020 challenged us in ways we never knew possible, but it also had its silver linings, bringing us back to a more simplistic outlook, where we rediscovered our core values, removing ourselves from the distractions and noise that we so often become wrapped up in. In mid-December, I was invited to participate in a branding/marketing seminar with other local club managers. As these events often go, we engaged in several activities that required us to consider our brand identity. As a marketer, I know why identifying our value propositions is important, but as a communicator, ambassador and liaison whose main objective is to create human connections, understanding our core values in a changing world is more than an activity during a seminar; it is understanding the binding threads of our fabric. As someone new to the team, I am lucky to be able to observe with a fresh set of eyes what may sometimes get lost if you’ve been here long. Allow me to remind you of the many things that make Boca Grove special. I consider these the core values that make up our brand identity. In other words, the pillars of who we are as a community. We Inspire Smiles If you only knew how much love and laughter echoes through the clubhouse on a daily basis – it’s remarkable. From the countless good times and funny stories shared amongst team members behind the scenes, to the familiar buzz of fun and laughter radiating from the dining areas, to all the smiling eyes behind the masks that prepare and deliver hundreds of meals each week. Everything that we do, at its core, is to inspire smiles. We Prioritize Safety, Quality and Wellbeing Safety has undoubtedly been at the forefront this past year, and will continue as top priority. Despite new safety conventions that would seemingly make it impossible to socialize, develop new friendships or reconnect with old friends, we were able to safely provide those opportunities in innovative ways. From Zoom cooking demos and wine tastings to a progressive dinner Fall Extravaganza event that allowed members to see friends from a distance, dance with their loved ones and even experience three different types of live entertainment in one evening. We never sacrificed the pleasures of social interaction and human connection for safety, and vice versa. With Delightfully Distanced protocols, Boca Grove members were able to safely celebrate milestones, birthdays, mitzvahs, weddings and anniversaries. We Learn and Grow This past year allowed us to learn and grow. We learned how to adapt to continuous change and how to make decisions in uncertainty. Despite the trying times, Boca Gove is stronger than ever, continuously growing with new families from all over the country, greatly enriching our collective values. The future is bright at Boca Grove.

Mission To deliver a boutique lifestyle set in an oasis of uncompromising beauty with facilities and activities that encourage healthy mind, body experiences, a strong sense of community and lasting friendships.

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